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    <title>Jeff Brokaw — Writing</title>
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    <description>Writing on AI commercialization, the Chief AI Officer role, pricing that survives diligence, and go-to-market for technically complex companies. From a Certified Chief AI Officer.</description>
    <language>en-us</language>
    <managingEditor>jeff@jeffbrokaw.com (Jeff Brokaw)</managingEditor>
    <webMaster>jeff@jeffbrokaw.com (Jeff Brokaw)</webMaster>
    <lastBuildDate>Thu, 25 Jun 2026 12:00:00 -0400</lastBuildDate>

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      <title>How to Price an AI Product Before Series A</title>
      <link>https://jeffbrokaw.com/blog/price-ai-product-before-series-a/</link>
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      <description>The AI Series A bar roughly doubled, to about $3.5M median ARR, it did not drop. Price for margin, retention, and unit economics before the raise, because that is exactly what Series A investors now underwrite.</description>
      <pubDate>Wed, 24 Jun 2026 09:00:00 -0400</pubDate>
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      <title>What a Chief AI Officer Actually Owns</title>
      <link>https://jeffbrokaw.com/blog/what-a-chief-ai-officer-owns/</link>
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      <description>The Chief AI Officer role defined by what it owns, not what it knows: the path from AI capability to revenue, per-customer cost economics, the build-buy-kill call, the trust layer, and the work that never stops.</description>
      <pubDate>Tue, 23 Jun 2026 09:00:00 -0400</pubDate>
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    <item>
      <title>Why Your AI Startup Isn't Making Money Yet</title>
      <link>https://jeffbrokaw.com/blog/why-your-ai-startup-isnt-making-money/</link>
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      <description>The product works. The model is good. The money still is not showing up. That is a commercialization gap, not a technology gap. What to fix before the next raise, not after.</description>
      <pubDate>Sat, 20 Jun 2026 09:00:00 -0400</pubDate>
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    <item>
      <title>What Is a Chief AI Officer? (And When a Company Actually Needs One)</title>
      <link>https://jeffbrokaw.com/blog/what-is-a-chief-ai-officer/</link>
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      <description>What the role actually is, when a company needs one, how it differs from a CTO or CMO, and fractional versus full-time. From a Certified Chief AI Officer.</description>
      <pubDate>Thu, 18 Jun 2026 09:00:00 -0400</pubDate>
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      <title>Category creation is a proof system, not a positioning exercise.</title>
      <link>https://jeffbrokaw.com/blog/category-creation-proof-system/</link>
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      <description>Declaring a category costs nothing, which is exactly why it is worth nothing. The market needs proof before it believes a category exists. Proof first, name second.</description>
      <pubDate>Tue, 16 Jun 2026 09:00:00 -0400</pubDate>
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    <item>
      <title>AI pricing has to respect compute reality.</title>
      <link>https://jeffbrokaw.com/blog/ai-pricing-compute-reality/</link>
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      <description>Seat-based pricing and AI do not mix. Every inference call has a real, variable cost, and the best customers use it the most. Pricing structures that survive the math.</description>
      <pubDate>Sun, 14 Jun 2026 09:00:00 -0400</pubDate>
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      <title>The market does not buy complexity. It buys a story it can repeat.</title>
      <link>https://jeffbrokaw.com/blog/market-buys-a-story/</link>
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      <description>The market does not buy what you explain to it. It buys what it can re-explain when you are not in the room. Why complexity does not travel, and what to do instead.</description>
      <pubDate>Thu, 28 May 2026 09:00:00 -0400</pubDate>
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    <item>
      <title>AI demos are easy. AI businesses are hard.</title>
      <link>https://jeffbrokaw.com/blog/ai-demos-are-easy/</link>
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      <description>The demo proves the model works. The business proves someone pays, keeps paying, and the margin survives. The gap between the two.</description>
      <pubDate>Wed, 20 May 2026 09:00:00 -0400</pubDate>
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