Work
Proof, not portfolio padding.
Here is the deal. A great technical company that the market cannot read yet does not get funded, bought, or scaled. That gap is the work. These anonymized proof pages show what gets rebuilt, the story, the pricing, the GTM, the capital narrative, the operating machine, so a complex company finally makes sense to the people who write the checks.
01 · Cases
Eight proofs. One pattern.
Same pattern every time. The company had real technical leverage. The market could not see it. So the work rebuilt the story, the model, or the machine until the company got easier to fund, sell, operate, or scale. Different industries, same job.
Session-zero personalization for Shopify Plus
First-visit shoppers bounce before any model knows them. The board-ready plan: ICP, pricing, launch sequence, beta strategy, and an ARR model from ~$2.7M to ~$27M.
AI infrastructure for electrical distribution
Distributors quote by hand and bleed margin. The commercial layer: quote automation, catalog intelligence, ERP-grounded RAG workflows, and usage-metered pricing that meters model cost per customer.
$100M to $300M+ for a defense manufacturer
A 25-year-old defense-materials producer with no modern go-to-market and a search page full of prior-ownership lawsuits. I rebranded it, built the AI-driven demand engine and RevOps, and helped nearly triple revenue, plus a $50M DoD grant I authored.
Energy-backed infrastructure for crypto mining
Investors saw a speculative crypto bet. Reframed as bankable, energy-backed digital infrastructure: the strategy and capital narrative behind a $114M institutional raise that came together in under 30 days.
The Tesla Powerwall challenger that kept running
A publicly traded battery company with no premium position against Powerwall. The challenger strategy survived three management transitions and an acquisition, and the business scaled past $20M.
Investor-awareness systems for public-market companies
Complex public-market stories that retail and institutions could not parse. The system to fix it: decks, whitepapers, funnels, newsletters, and market-thesis architecture that holds up under scrutiny.
Early GTM leadership in gaming and media
Employee #5 and first marketing leader at one, CEO at the other, in categories institutional capital was still learning to read. Two esports and media companies behind $850M+ associated exits.
Building startup gravity in Charlotte
A region with talent but no center of gravity. A 23,500 sq ft hub that backed 50+ early-stage startups, ran 100+ events, plus mentorship and academic advisory work.