Work
Selected work.
Case studies of my work in AI software, manufacturing, energy, fintech and media. Each describes what I owned, what the company reported, and which figures are forecasts. Client names are withheld where the engagement is confidential.
01 · Cases
Companies, products and commercial work.
Positioning, pricing, demand generation, investor communications and team building. The contribution and evidence differ by case.
Session-zero personalization for Shopify Plus
First-visit shoppers bounce before any model knows them. The board-ready plan: ICP, pricing, launch sequence, beta strategy, and an ARR model from ~$2.7M to ~$27M.
Brokaw Bets: a public NFL data-system build
A public NFL matchup, DFS, and prop-research dashboard that keeps source, identity, and freshness context attached to every working record. The pressure test for the MarTech and RevOps systems I build.
AI infrastructure for electrical distribution
Distributors quote by hand and bleed margin. The commercial layer: quote automation, catalog intelligence, ERP-grounded RAG workflows, and usage-metered pricing that meters model cost per customer.
The commercial engine behind $185M in new business
A 25-year-old defense-materials producer with no modern go-to-market and a search page full of prior-ownership lawsuits. I rebranded it and built the commercial engine behind $185M in new business. $300M-plus revenue is a 2026 projection. I also wrote the strategic narrative behind a $50M Defense Production Act award.
Energy-backed infrastructure for crypto mining
Investors saw a speculative crypto bet. Reframed as bankable, energy-backed digital infrastructure: the strategy and capital narrative behind a $114M institutional raise that came together in under 30 days.
The Tesla Powerwall challenger that kept running
A publicly traded battery company with no premium position against Powerwall. The challenger strategy survived three management transitions and an acquisition, and the business scaled past $20M.
Investor-awareness systems for public-market companies
Complex public-market stories that retail and institutions could not parse. The system to fix it: decks, whitepapers, funnels, newsletters, and market-thesis architecture that holds up under scrutiny.
Early GTM leadership in gaming and media
Employee #5 and first marketing leader at one, CEO at the other, in categories institutional capital was still learning to read. The Envy case separates my early marketing role from a later investment valuation. $850M+ associated exits are a separate career receipt.
Co-building Tabbris in Charlotte
A 23,500 sq ft Charlotte innovation hub I co-founded, with 50+ startups supported, 100+ events, mentorship and academic advisory work.