Proof, not portfolio padding.
Jeff Brokaw's work sits where technical products become commercial systems. These anonymized proof pages show how story, pricing, GTM, capital narrative, and operating architecture get rebuilt when the market cannot yet understand the company.
// 01 · Cases
Six proofs. One pattern.
Each case follows the same commercial pattern: the company had technical leverage, the market could not see it cleanly, and the work rebuilt the story, model, or machine so the company became easier to fund, sell, operate, or scale.
Flagship · AI personalization
Session-zero personalization for Shopify Plus
A pre-product company plan, GTM roadmap, beta strategy, competitor position, and ARR scenario model for first-visit personalization.
AI SaaS · pricing
AI infrastructure for electrical distribution
An operating thesis on quote automation, catalog intelligence, ERP-grounded workflows, and usage-metered AI pricing.
$50M DPA narrative
Advanced materials as a national-security story
Technical manufacturing capacity translated into a defense, aerospace, and domestic supply-chain narrative.
$114M raise strategy
Energy-backed infrastructure for crypto mining
A speculative category reframed as infrastructure: strategy, capital narrative, and partnership logic behind a $114M raise.
Three CEOs · acquisition
The Tesla Powerwall challenger that kept running
A commercial strategy that survived leadership changes and an acquisition, now behind a $20M+ business.
$150K+/day media
Investor-awareness systems for public-market companies
Decks, whitepapers, funnels, newsletters, and market-thesis architecture for complex public-market stories.
$850M+ associated exits
Early GTM leadership in gaming and media
Employee #5 / early GTM work in categories institutional capital was still learning to understand.
50+ startups
Building startup gravity in Charlotte
A physical hub, founder community, mentorship, academic advisory work, and regional ecosystem infrastructure.